Timacum Blockchain Systems: content strategy and project leadership

Putting Timacum on the market as a blockchain development company through content strategy and key project account management.

[Client]

Timacum

[YEAR]

2020-2023

[SERVICE]

Content Strategy & BizDev

Challenges: The primary challenges included establishing Timacum as a thought leader in the blockchain development space through high-impact content, and overseeing the development of innovative DeFi projects from concept to market-ready MVPs. This required a deep understanding of the blockchain industry, strategic content planning, and effective project management to navigate the complexities of developing decentralized applications.

Timacum blog

Timacum project portfolio

Approach: My approach combined strategic content creation with hands-on project management. I authored numerous blog posts that significantly enhanced Timacum's online presence, securing top positions on Google Search for highly competitive keywords (such as smart contract audits and 3d NFTs). When it comes to the client side of things, I was involved in every stage of blockchain projects' lifecycle, from ideation and software architecture planning to tokenomics, design, development, and testing, ensuring that each project was strategically positioned for success in the market. This included working with known names in the industry (including the United States Development Programme and Google for Startups) in order to achieve our goals.

Results:

Elevated Market Presence: The targeted content strategy paid off, with Timacum's blog posts ranking in top positions for competitive keywords despite its low authority score, effectively placing the company on the crypto market map and enhancing its visibility and authority in the blockchain development space.

Project Development to MVP: Spearheaded the ideation and development of several blockchain-based projects, guiding them from a mere concept to a market-ready MVP. This involved comprehensive project management, from software and tokenomics architecture to design and development, successfully launching a viable product in the competitive DeFi space.

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