Minterest: from 0 to $5.5 million in funding
Strategic planning and execution of a comprehensive launch campaign for an upcoming liquidity bootstrapping protocol and an NFT sale.
[Client]
Minterest
[YEAR]
2022
[SERVICE]
Ad copy & brand messaging
Challenges: The main challenge of the marketing team was creating and implementing effective marketing strategies that would drive community engagement and investor interest ahead of the critical liquidity bootstrapping event and NFT sale. This required a careful balance of informative and persuasive content to showcase the value proposition of Minterest's platform.
Liquidity bootstrapping protocol conclusion
Approach: Working in concert with the marketing team, I focused on crafting compelling blog posts & press releases, conducting targeted marketing campaigns, and fostering community engagement to build anticipation and support for the liquidity bootstrapping protocol and NFT sale. Our approach was rooted in clear, transparent communication and educational content that highlighted the innovative aspects of Minterest's protocol and the benefits of participating in the funding events.
Results:
Successful Funding Milestone: The collaborative efforts culminated in a highly successful liquidity event, with the protocol securing over $5.5 million from the community. The project also locked in numerous major institutional backers. This achievement not only underscored the community's trust and interest in Minterest's potential but also validated the protocol's innovative approach in the eyes of significant industry players.
Strengthened Project Foundation: The substantial funds raised from the event have been pivotal in advancing the project's development and ensuring rigorous security audits. This financial backing is instrumental in propelling Minterest towards its goal of redefining the decentralized lending space.
