About me:
Hi — I'm Ilija Rankovic (or just Ranko), and I'm delighted to welcome you to my world of words. As a content strategist and writer, I've dedicated myself to the art of crafting content that not only captures attention but also inspires action.
With a background in economics, I've honed my writing skills over 10 years in the crypto and fintech industries. Throughout my journey, I've had the privilege of working with a diverse range of clients, from startups to S&P500 giants.
While I spent most of my working life as a writer and content strategist, I managed to spend a considerable amount of time working closely with top-tier designers, developers, system architects, and C-suite executives.
This helped me acquire unique hard and soft skills that allow me to dive deeper into the meat and bones of the crypto, fintech, and SaaS industries.
When I'm not wrapped up in writing, you'll probably find me packing a suitcase or strumming the strings of my guitar. I have a big appetite for travel, always eager to check out new places and soak in different cultures. Whether it's wandering through a bustling cityscape or chilling in a quiet seaside town, I love the thrill of discovering new spots and the stories they tell. These adventures give me a fresh perspective and a ton of material that often seeps into my writing, giving it a real-world flavor that resonates with audiences.
When I'm not wrapped up in writing, you'll probably find me packing a suitcase or strumming the strings of my guitar. I have a big appetite for travel, always eager to check out new places and soak in different cultures. Whether it's wandering through a bustling cityscape or chilling in a quiet seaside town, I love the thrill of discovering new spots and the stories they tell. These adventures give me a fresh perspective and a ton of material that often seeps into my writing, giving it a real-world flavor that resonates with audiences.
When I'm not wrapped up in writing, you'll probably find me packing a suitcase or strumming the strings of my guitar. I have a big appetite for travel, always eager to check out new places and soak in different cultures. Whether it's wandering through a bustling cityscape or chilling in a quiet seaside town, I love the thrill of discovering new spots and the stories they tell. These adventures give me a fresh perspective and a ton of material that often seeps into my writing, giving it a real-world flavor that resonates with audiences.
When I'm not wrapped up in writing, you'll probably find me packing a suitcase or strumming the strings of my guitar. I have a big appetite for travel, always eager to check out new places and soak in different cultures. Whether it's wandering through a bustling cityscape or chilling in a quiet seaside town, I love the thrill of discovering new spots and the stories they tell. These adventures give me a fresh perspective and a ton of material that often seeps into my writing, giving it a real-world flavor that resonates with audiences.
Music, especially playing my guitar, is my go-to unwind activity. It's not just about the chords and melodies; it's how playing tunes helps me recharge and keeps my creative juices flowing. There's something about the blend of discipline and freedom in music that mirrors the way I approach writing. It's all about hitting the right note, both in music and in content, to make sure it clicks with the audience. In a nutshell, my travel escapades and music sessions are more than just hobbies; they're the backstage crew that supports my main gig: creating engaging and relatable content.
Music, especially playing my guitar, is my go-to unwind activity. It's not just about the chords and melodies; it's how playing tunes helps me recharge and keeps my creative juices flowing. There's something about the blend of discipline and freedom in music that mirrors the way I approach writing. It's all about hitting the right note, both in music and in content, to make sure it clicks with the audience. In a nutshell, my travel escapades and music sessions are more than just hobbies; they're the backstage crew that supports my main gig: creating engaging and relatable content.
Music, especially playing my guitar, is my go-to unwind activity. It's not just about the chords and melodies; it's how playing tunes helps me recharge and keeps my creative juices flowing. There's something about the blend of discipline and freedom in music that mirrors the way I approach writing. It's all about hitting the right note, both in music and in content, to make sure it clicks with the audience. In a nutshell, my travel escapades and music sessions are more than just hobbies; they're the backstage crew that supports my main gig: creating engaging and relatable content.
Music, especially playing my guitar, is my go-to unwind activity. It's not just about the chords and melodies; it's how playing tunes helps me recharge and keeps my creative juices flowing. There's something about the blend of discipline and freedom in music that mirrors the way I approach writing. It's all about hitting the right note, both in music and in content, to make sure it clicks with the audience. In a nutshell, my travel escapades and music sessions are more than just hobbies; they're the backstage crew that supports my main gig: creating engaging and relatable content.
Why team up with me?
I ask the right questions
As a content strategist and crypto veteran, my main job is to ask the right questions at the right times, all to get the desired outcome. I’ve been a part of projects from start to finish (ideation, discovery phase, system architecture, design, development, and marketing), so my questions often dig pretty deep! I’m curious to see how we can best overachieve on strategy, vision, and deliverables — and that means being meticulous from start to finish.
I’m specialized
My expertise lies in knowing the crypto and blockchain industry to the absolute “T.” I’ve written thousands of pieces of content, and know exactly how to leverage my knowledge when creating a content strategy that transforms readers into happy customers. No more lengthy workshops or time-wasting — if it’s crypto-related, I am already on top of it!
I’m detail-oriented
I’m an extremely detail-oriented person at heart, both when it comes to my personal and business life. You won’t find a more dedicated researcher! You can expect me to dive in and get my hands dirty in everything and anything: from content audits and competitor analysis to buyer personas, content pillars, all the way to actionable content marketing roadmaps. After all, gathering proper information is the key to success!
Content you will be proud of
Everything you do is associated with your brand! For this reason, having bad content is MUCH worse than having no content at all. I’m here to create content that you will be proud to have on your website and social media. As someone with a background in economics, I also understand how budgeting works. I am not here to upsell anything - I’m here to deliver precisely as much content as you need to succeed!
100% human guarantee
My content is generated for a human, by a human. While AI is certainly an amazing tool for helping achieve results in less time, it's by no means a substitute for actual writing. Adding a personal touch ensures that each piece of content resonates more deeply with the intended audience, fostering a genuine connection.
I ask the right questions
As a content strategist and crypto veteran, my main job is to ask the right questions at the right times, all to get the desired outcome. I’ve been a part of projects from start to finish (ideation, discovery phase, system architecture, design, development, and marketing), so my questions often dig pretty deep! I’m curious to see how we can best overachieve on strategy, vision, and deliverables — and that means being meticulous from start to finish.
I’m specialized
My expertise lies in knowing the crypto and blockchain industry to the absolute “T.” I’ve written thousands of pieces of content, and know exactly how to leverage my knowledge when creating a content strategy that transforms readers into happy customers. No more lengthy workshops or time-wasting — if it’s crypto-related, I am already on top of it!
I’m detail-oriented
I’m an extremely detail-oriented person at heart, both when it comes to my personal and business life. You won’t find a more dedicated researcher! You can expect me to dive in and get my hands dirty in everything and anything: from content audits and competitor analysis to buyer personas, content pillars, all the way to actionable content marketing roadmaps. After all, gathering proper information is the key to success!
Content you will be proud of
Everything you do is associated with your brand! For this reason, having bad content is MUCH worse than having no content at all. I’m here to create content that you will be proud to have on your website and social media. As someone with a background in economics, I also understand how budgeting works. I am not here to upsell anything - I’m here to deliver precisely as much content as you need to succeed!
100% human guarantee
My content is generated for a human, by a human. While AI is certainly an amazing tool for helping achieve results in less time, it's by no means a substitute for actual writing. Adding a personal touch ensures that each piece of content resonates more deeply with the intended audience, fostering a genuine connection.
I ask the right questions
As a content strategist and crypto veteran, my main job is to ask the right questions at the right times, all to get the desired outcome. I’ve been a part of projects from start to finish (ideation, discovery phase, system architecture, design, development, and marketing), so my questions often dig pretty deep! I’m curious to see how we can best overachieve on strategy, vision, and deliverables — and that means being meticulous from start to finish.
I’m specialized
My expertise lies in knowing the crypto and blockchain industry to the absolute “T.” I’ve written thousands of pieces of content, and know exactly how to leverage my knowledge when creating a content strategy that transforms readers into happy customers. No more lengthy workshops or time-wasting — if it’s crypto-related, I am already on top of it!
I’m detail-oriented
I’m an extremely detail-oriented person at heart, both when it comes to my personal and business life. You won’t find a more dedicated researcher! You can expect me to dive in and get my hands dirty in everything and anything: from content audits and competitor analysis to buyer personas, content pillars, all the way to actionable content marketing roadmaps. After all, gathering proper information is the key to success!
Content you will be proud of
Everything you do is associated with your brand! For this reason, having bad content is MUCH worse than having no content at all. I’m here to create content that you will be proud to have on your website and social media. As someone with a background in economics, I also understand how budgeting works. I am not here to upsell anything - I’m here to deliver precisely as much content as you need to succeed!
100% human guarantee
My content is generated for a human, by a human. While AI is certainly an amazing tool for helping achieve results in less time, it's by no means a substitute for actual writing. Adding a personal touch ensures that each piece of content resonates more deeply with the intended audience, fostering a genuine connection.
I ask the right questions
As a content strategist and crypto veteran, my main job is to ask the right questions at the right times, all to get the desired outcome. I’ve been a part of projects from start to finish (ideation, discovery phase, system architecture, design, development, and marketing), so my questions often dig pretty deep! I’m curious to see how we can best overachieve on strategy, vision, and deliverables — and that means being meticulous from start to finish.
I’m specialized
My expertise lies in knowing the crypto and blockchain industry to the absolute “T.” I’ve written thousands of pieces of content, and know exactly how to leverage my knowledge when creating a content strategy that transforms readers into happy customers. No more lengthy workshops or time-wasting — if it’s crypto-related, I am already on top of it!
I’m detail-oriented
I’m an extremely detail-oriented person at heart, both when it comes to my personal and business life. You won’t find a more dedicated researcher! You can expect me to dive in and get my hands dirty in everything and anything: from content audits and competitor analysis to buyer personas, content pillars, all the way to actionable content marketing roadmaps. After all, gathering proper information is the key to success!
Content you will be proud of
Everything you do is associated with your brand! For this reason, having bad content is MUCH worse than having no content at all. I’m here to create content that you will be proud to have on your website and social media. As someone with a background in economics, I also understand how budgeting works. I am not here to upsell anything - I’m here to deliver precisely as much content as you need to succeed!
100% human guarantee
My content is generated for a human, by a human. While AI is certainly an amazing tool for helping achieve results in less time, it's by no means a substitute for actual writing. Adding a personal touch ensures that each piece of content resonates more deeply with the intended audience, fostering a genuine connection.
